A discussion of contemporary issues in media ethics, with olives and a twist. Made with only the freshest ingredients, shaken, stirred and poured over ice. I should also mention that I do like the odd, occasional martini. Bombay Sapphire gin and Lillet, dry and plenty of salty olives. Welcome to this cocktail of journalism and alcohol. A fine combination!

Wednesday, 15 August 2007

Will this really worry Rupert?

My university, AUT (Auckland University of Technology) has just launched a marketing campaign to promote some of its teaching and research strengths. Part of the campaign is a series of billboards and bus shelter posters around Auckland.

This one is interesting, but I'm not sure Rupert's all that worried about any real competition from the Internet. After all, he recently paid over $500 million for MySpace. And he's famously on the record as saying News International (and its various tentacles) has and will take the Internet seriously. Why wouldn't he? If there's money to be made, Murdoch wants to know about it.

No comments: