Will this really worry Rupert?

My university, AUT (Auckland University of Technology) has just launched a marketing campaign to promote some of its teaching and research strengths. Part of the campaign is a series of billboards and bus shelter posters around Auckland.



This one is interesting, but I'm not sure Rupert's all that worried about any real competition from the Internet. After all, he recently paid over $500 million for MySpace. And he's famously on the record as saying News International (and its various tentacles) has and will take the Internet seriously. Why wouldn't he? If there's money to be made, Murdoch wants to know about it.